Tuesday, August 4, 2015

You can try....

Last night I was was watching KYMB, the local MeTV outlet, when I saw a commercial for the Monterey Herald. It started out saying that it was time to start reading the newspaper again, and to encourage you to subscribe they offered a free trial. Sort of.

"Try for a free week" the announcer said, three times. Not "Try it free for a week," or "Try it for a week, free." Nope, you can call the number and try for a free week. You may get it, you may not, but you can certainly try!

This isn't the first time the Herald has employed atrocious grammar to sell its own product. Early last October the Herald ran a print ad promoting a new advertising partnership with Google. In big letters it said "Are customers find YOU or your COMPETITOR?" It ran for almost a week and never was corrected. 


The Herald has become its own worst enemy. After all, a newspaper depends on words to communicate the daily news. If they don't use them properly in their first point of contact with potential customers they aren't likely to attract the new subscribers they desperately need.

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